Market segmentation consists of getting the overall heterogeneous marketplace for a product and dividing it into many sub-marketplaces or segments, Just about every of which has a tendency to be homogeneous in all sizeable areas.[twelve] The method is executed for 2 major purposes: much better allocation of the organization's finite means and to hi

This refers to the entire process of location a value for a product, together with discount rates. The worth needn't be financial; it may only be what's exchanged for that products or services, e.The owner of the Web-site has made a determination to accessibility and inclusion, be sure to report any complications that you encounter using the Get in